![]() ![]() ![]() He throws myriad colourful balls of wool, dances in a suit of infrared lights and even takes the sullen feline scuba-diving, but it's not until he turns on his new Samsung TV that the miserable kitty is dazzled. It follows a man and his cat, Bebo, as he embarks on a quest to elicit a/any reaction from the indifferent, grouchy, yet adorable cat.ĭirected by Rodrigo Saavedra through Immigrant Studio, the visually rich campaign sees the man on a desperate mission to impress his sourpuss Bebo. The 90-second, tightly crafted film loaded with striking visuals highlights the cutting-edge features of Samsung’s Neo QLED 8K. BBH Singapore’s latest global campaign features a sassy feline, unimpressed by everything it encounters except for Samsung’s superior display technology in its latest flagship television. ![]()
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